Deadly Branding

Dang it. I'm passing this coffee shop again. Going to write about something really petty right now.

Here in the Baltics, there's this cafe chain called "Caffeine".

Kind of like Starbucks' ugly cousin, it offers all of the same quaint seasonal lattes, frappes, etc. The thing is... with their branding, they aim for this soothing, warm, cosy and "matte" feel for just about everything related to their products.

Except for one thing: the cafe's name.

I don't know about you, but when I see the name "Caffeine" -- I'm reminded of the early 2000's when Monster energy drinks were basically water for video game addicted teenagers (if that still rings true for you now, consider this an attack).

Maybe I'm crazy, but the brand name (and quite frankly, the design) screams liquid poison to me. A place where I see young, studious women mostly visiting to catch up over fluffy cappuccinos while sitting in plush sofas.

But "Caffeine"? Seriously? It's so.... Practical. And even masculine.

I guess what I'm saying is, I would be happy to stomp right in Caffeine HQ and revamp their entire marketing strategy.

Currently, I refuse to get coffee there in fear of heart arrhythmia and sudden death.

Branding matters -- and they've lost a potential customer in me because of theirs (how will they sleep at night?!)

I'm being melodramatic to show how CRITICAL it is to speak and emulate YOUR target customer’s style. That way you always be their cup of tea... or pumpkin spice latte.

Does your business's branding, marketing, and COPY match your prospects' "vibe"?

Does it illicit fuzzy feelings deep within their brain's emotional center?

If not, you need a marketing strategist and copywriter to research deeply into your people's world -- to drive aligned branding & ultimately conversions (cha ching!)

Let’s make sure your marketing is on point! Email me at haleycopywriter@sugarcopy.com